‘Diamonds are still popular, many modern brides are opting for alternative stones such as sapphires, emeralds and rubies’
(In picture) PeeCee with hubby Nick Jonas Priyanka Chopra Jonas’ cushion-cut diamond ring has inspired many brides. Also, couples go for matching bands with a message, their initials or a symbol engraved on the band.” Clients are no longer content with mass-produced items, they want something specifically designed for them like infinity and stackable rings, which have a solitaire, or matching wedding bands, that offer a sense of unity and symmetry.” Adds Ambar Pariddi Sahai, jewellery designer and owner of a jewellery brand, “Modern brides prefer ordering simple yet statement rings. We’ve seen a dramatic increase in the demand for custom-made jewellery.
Says Aanchal Goel, founder of a diamond jewellery brand, “We are seeing a demand for unique rings that reflect the couple’s individual style and their unique personality. Many couples are now opting for something similarly personalised. ‘There’s a dramatic increase in demand for custom-made jewellery’Īlia Bhatt’s customised wedding ring featured a hexagonal diamond on top of a band that had eight encrusted diamonds, symbolising Ranbir Kapoor’s lucky number. Customised rings like Alia’s, with initials or symbols, are in vogue, say jewellers
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